QVEVRULA
In Qvevri Veritas
Shape Your Wine!
We are a lean team of dedicated professionals aspiring to revive and
bolster the art of making Georgian qvevri organic earthenware vessels
used for the fermentation, storage, and ageing of traditional Georgian
wine—our nation’s prized tradition dating back to 8,000 years ago.
Georgia, our homeland in the Caucasus, is the recognized birthplace
and cradle of wine, grape juice that ferments to be reborn and emerge
as a new creation. Just think about it! The word wine in many
languages of the world, including English, stems from the Georgian
word ghvino.
In many civilizations of the world, notably in the Bible, God creates
man from clay, a material ready to take in the breath of life and give
rise to a new creation. Something similar happens when grape juice
ferments in a qvevri vessel, when material and spiritual forces come
together. And here is how.
The qvevri vessel is the womb seeing this rebirth through and
nourishing the newborn baby wine. Wines have their individual
personalities, the reason why each qvevri is shaped individually by us
to fashion a new character each time—to facilitate a perfection union
of the material and the spiritual. Better still, while molding our
unique, authentic earthenware creations, our master craftsmen hum
unmatched Georgian polyphonic chants peculiar just to the given
qvevri, and in a way perform a special ritual, so that the qvevri may
blossom forth, embrace grape juice, dote over it, and enable it to
spread its wings and make its presence known as the unrepeatable
Georgian wine celebrated throughout the world.
But wait, there's more!
Our qvevri vessels use very specific organic clay extracted at the
foot of the Caucasus Mountains, one of the most ancient ranges in
history, a factor largely defining the unique character of local
clay—organic, environment-friendly, and time-tested. Besides, what
makes this material so exquisite is the precisely observed timing of
harvest. And here is why.
We collect our material only in summer, once a month, on a new moon,
and only a limited amount of it, an approach based on great empirical
knowledge. The trick is that the emergence of a new moon brings about
excessive precipitation and changing weather conditions, creating the
most beneficial environment for the emergence of clay perfectly
suitable for our qvevri wombs.
Our custom-made qvevri vessels come with individual certificates
speaking to their unique personalities, and each qvevri’s body boasts
the carved signature of its creator, a professional qvevri¬-master.
Come join our mesmerizing world of qvevri vessels—the only tried and
true womb carrying some of the finest wines—shape your own wine with
the help of these ideal nurses, and enjoy the fruit of your labor to
the fullest!